Web_PR_Level_1



= = = = toc = = =﻿Course Objectives and Resources= =** ISTE Standards **=


 * Teachers will demonstrate continual growth in technology knowledge and skills to stay abreast of current and emerging technologies.
 * Teachers will apply current research on teaching and learning with technology when planning learning environments and experiences.
 * Teachers will plan for the management of technology resources within the context of learning activities.
 * Teachers will facilitate technology-enhanced experiences that address content standards and student technology standards.
 * Teachers will use technology to support learner-centered strategies that address the diverse needs of students.
 * Teachers will apply technology to develop students' higher order skills and creativity.
 * Teachers will manage student learning activities in a technology-enhanced environment.
 * Teachers will apply technology in assessing student learning of subject matter using a variety of assessment techniques.
 * Teachers will apply multiple methods of evaluation to determine students' appropriate use of technology resources for learning, communication, and productivity.
 * Teachers will use technology resources to engage in ongoing professional development and lifelong learning.
 * Teachers will use technology to communicate and collaborate with peers, parents, and the larger community in order to nurture student learning.
 * Teachers will model and teach legal and ethical practice related to technology use.
 * Teachers will promote safe and healthy use of technology resources.


 * Terminology ** (from '12 Parts of a Newsletter' by Jacci Howard Bear, About.com Guide. <[]> and 'Creating Schools Newsletters' by Beth Gibbs. < []> )
 * **Nameplate** - The banner on the front of a newsletter that identified the publication. It contains the name of the newsletter, graphics/logo, subtitle, motto, and publication information (volume, issue or date).
 * **Body** - The body is the bulk of text excluding the headlines and decorative text elements. It is the articles that make up the newsletter content.
 * **Table of Contents** - Usually appears on the front page and briefly lists articles and special sections of the newsletter and the page number for those items.
 * **Masthead** - An area found on the second page (or any page) that lists the name of the publisher and other pertinent data (staff names, contributors, subscription information, addresses, logo, etc.).
 * **Heads/Titles**
 * **Headline** - After the nameplate, its the most prominent text element identifying each article in a newsletter.
 * **Kicker** - A short phrase set above the headline. It can serve as an introduction or section heading to identify a regular column.
 * **Deck** - One or more lines of text found between the headline and body of the article. It elaborates or expands on the headline and topic of the accompanying text.
 * **Subhead** - Appear within the body of the articles and divides the article into smaller sections.
 * **Running Head** - A running headline is repeated text (often the title of the publication) that appears, usually at the top of each page (or every other page) in a newsletter design. A page number is sometimes incorporated in the running headline.
 * **Page Numbers** - Can appear at the top, bottom, or sides of pages. Page one is usually not numbered in a newsletter.
 * **Bylines** - A short phrase or paragraph that indicates that name of the author of an article in a newsletter. It commonly appears between the headline and start of the article, prefaced by the work "By' although it could also appear at the end of the article.
 * **Continuation Lines** - When an articles spans two or more pages, a continuation line is used to help readers find the rest of the article.
 * **Jumplines** - Typically appear at the end of a column, as in '//continued on page 45//'. They appear at the top of a column to indicate where the article is continued from, as in '//continued from page 16//'.
 * **Continuation Heads** - When an article jumps from one page to another, continuation heads identify the continue portion of the article.
 * **End Signs** - Indicates to the reader that they have reached the end of an article. Can be an 'dingbat' or a printer's ornament.
 * **Pull-Quotes** - Used to attract attention, especially in long articles, a pull-quote is a small section of text 'pulled out and quoted' in a larger typeface.
 * **Photo/Illustrations** - A newsletter design layout may contain photographs, drawings, charts, graphs, or clip art.
 * **Mug Shots** - The most typical type of photograph of people - a more or less straight into the camera head and shoulders picture.
 * **Caption/Cutline** - A phrase, sentence, or photograph describing the contents of an illustration such as a photograph or chart. Usually placed directly above, below, or to the side of the picture it describes.
 * **Mailing Panel** - Newsletters created as self-mailers (no envelope) need a mailing panel. It contains the return address, mailing address of the recipient, and postage and typically appears on one-half or on-third of the back page so that it faces out when folded.
 * **Typeface** - A family of fonts, for example the Arial family (Arial, Arial Narrow, Arial Bold, ...).
 * **Body Type** - Type used for text, It is generally 10-12 points in size.
 * **Point** - A standard unit of measure in printing. There are 72 points in one inch.
 * **White space** - Areas of a page free of any type of artwork.
 * **Grid** - The underlying structure of a page.
 * **Copyright** - Legal protection for stories, photos, artwork, to discourage unauthorized reproduction.
 * **Margins** - The space between elements on a page and the space between the edge of the page and the elements.


 * Additional Resources: **
 * [|12 Parts of a Newsletter by Jacci Howard Bear (About.com Guide)]
 * [|Creating School Newsletters - a Short Course by Beth Gibbs]
 * [|Example of School Newsletters (Print Media and Online versions) at Teacher Tap]
 * [|Archived School Newsletters in .pdf format from Southeast Elementary School, CT]
 * [|Trottier Middle School Newsletters from 2001 to 2010]

**New Resources!!**
 * The 12 parts of a newsletter: []
 * Articles and tutorials for planning a newsletter from start to finish: []
 * Articles and tips for writing newsletter content: []
 * Articles and tips for designing and publishing newsletters: []
 * Articles and tutorials on newsletter design: []

=Topic 1: Planning Your Newsletter =

Before you start any major project, the first step is to analyze your project's unique message and purpose. [|Planning for Success] = = == [|Project Planner - for Students]

Example Newsletters
Confused on how to design or create the layout of your campus newsletter? Are you searching to find a look that is 'All Business', 'Campus Fun', 'Children Friendly', or a 'Priority on Parent Needs'? Consider using the premade templates located on the Microsoft Office website. Or access the template area of your Microsoft Office program.

Once you've chosen a template, jazz it up by adding personal touches, such as colors, graphics/logos, keywords and phrases. And view any of the School Newsletter examples listed below to help steer you in the right direction.

Article, 'Principals share tips for schools newsletters that work' from Education World: []

Newsletter templates from Microsoft Office: []

Examples of School Newsletters:
 * [|Example of School Newsletters (Print Media and Online versions) at Teacher Tap]
 * [|Archived School Newsletters in .pdf format from Southeast Elementary School, CT]
 * [|Trottier Middle School Newsletters from 2001 to 2010]
 * [|Children's School - School Newsletter from Carnegie Mellon Service]

Link to 'CWC PowerUp' Newsletters:
 * []

=Topic 2: Your Content and Structure= A newsletter usually contains numerous short articles. This worksheet will help you determine the most appropriate structure for your publication.

[|Content and Structure]

=Topic 3: The Appearance of Your Pages= Your readers will respond to your choice of typeface, column placement, and page borders before they even begin to notice your words.

[|Appearance of your Pages]

[|Four Rules of Type for Newsletters]

[|Creating a Nameplate in PowerPoint]

Bring your newsletter to 'Life' with active photos!
Tired of the same old 'Mug-shots'? Do you feel the need to bring more excitement into your newsletters?

If yes, visit some of the sites listed below to learn more about 'active' photography:

> > - Spotlight on - > **Top 10 Tips for Great Pictures** > [Flash version] > [] > > [HTML version] > []
 * 1) Beginner's Guide to Photography[|> http://www.photonhead.com/beginners/]
 * 2) Kodak - Photo Tips & Techniques [|> http://www.kodak.com/eknec/PageQuerier.jhtml?pq-path=39&pq-locale=en_US&_requestid=5103]

**Tips for Photographing Children** []

**Tips for Photographing People** []

**Tips for Photographing in a Crowd** []

**Tips for Taking Pictures of a Group** []

**Tips for Taking Spontaneous Pictures** []

- Advanced Techniques - **Index** []

**Groups & portraits** []

**Composing people pictures** []

[| Creating 'Snazzy' Framed Photos in PowerPoint]

=Topic 4: Establishing Your Deadline=

Set deadlines by working backwards from the date you want your readers to encounter your publication.

[|Your Deadline (and Budget)]

=Topic 5: Last Chance Check-list=

Attention to detail spells the difference between amateur and professional design. Use this worksheet to review your publication one last time for embarrassing errors before it's too late!

[| Last Chance Check-List]

=Topic 6: Publishing Your Document=

Your publication's format depends upon where your readers will encounter it.

[|Publishing your Document] [|How to upload documents to your site using DOCMan]

=Contact Information= Tonya Mills Laura Lopez ITLS, SAISD ITLS, SAISD Email: tmills@saisd.net Email: llopez7@saisd.net Phone: (210) 527-1400 Phone: (210) 527-1400